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38. 
Cover image for Introduction to business management
Introduction to business management
Introduction to business management
by 
Erasmus, Barney, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
resource management and the SA labour legislative framework -- Marketing management -- Financial management
Available: Copies:
39. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
40. 
Cover image for Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
by 
Neck, Heidi M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your
Available: Copies:
41. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Differences in Culture -- Ethics, Corporate Social Responsibility, and Sustainability -- Part Three: The
Available: Copies:
42. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
production and supply chain management : Global marketing and R&D : Global human resource management
Available: Copies:
43. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
44. 
Cover image for Principles and concepts of behavioral medicine : a global handbook
Principles and concepts of behavioral medicine : a global handbook
Principles and concepts of behavioral medicine : a global handbook
by 
Fisher, Edwin B., 1946- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Community approaches -- Social marketing -- Policy change and health -- Part 4: Interventions to Prevent
Available: Copies:
45. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
Available: Copies:
46. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
47. 
Cover image for Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global
Available: Copies:
48. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
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