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1. 
Cover image for Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
Format: 
Books
Excerpt: 
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions
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by 
Erasmus, Barney, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
resource management and the SA labour legislative framework -- Marketing management -- Financial management
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3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
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by 
Neck, Heidi M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your
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5. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Differences in Culture -- Ethics, Corporate Social Responsibility, and Sustainability -- Part Three: The
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6. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
production and supply chain management : Global marketing and R&D : Global human resource management
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7. 
Cover image for Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
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8. 
Cover image for Principles and concepts of behavioral medicine : a global handbook
by 
Fisher, Edwin B., 1946- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Community approaches -- Social marketing -- Policy change and health -- Part 4: Interventions to Prevent
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9. 
Cover image for Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
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10. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
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11. 
Cover image for Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global
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12. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
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