Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

Consumer behavior / Schiffman, Leon G.

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Consumer behavior and marketing action / Assael, Henry.

Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-

Consumer behavior.

Applied consumer behaviour / Evans, Martin (Martin J.)

: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6