Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

Culture and public relations : links and implications / Sriramesh, Krishnamurthy.

Public relations.

Management : a concise introduction / Pettinger, Richard.

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Communication in management.

Introducing public relations : theory and practice / Butterick, Keith.

Public relations in schools / Kowalski, Theodore J.

Public relations : a managerial perspective / Moss, Danny, 1954-

Mass media -- Management.