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37. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
Available: Copies:
38. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
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Cant, M. C. (Michael Colin), 1957- editor.
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Botha, Elrie, 1970-
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Cant, M. C. (Michael Colin), 1957-
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Erasmus, Alet.
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George, Richard, 1968- author.
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Consumer behavior.
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Marketing -- South Africa -- Management.
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Marketing -- South Africa.
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Consumer behavior -- South Africa.
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Marketing.
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