Strategic corporate social responsibility : tools & theories for responsible management / Haski

Internet marketing.

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Marketing 10

Marketing for hospitality and tourism / Kotler, Philip, author.

Marketing management / Kotler, Philip, author.

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

Marketing : an introduction / Armstrong, Gary (Gary M.), author.

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion