influencers, big data, AI and social media, the world of advertising looks very different from how it did a

and social media -- Artificial intelligence in communication technologies: contemporary practices and

analytics, social media marketing, and search engine optimization with the help of industry-leading authors

Mass media -- Social aspects -- United States.

, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake

African framework -- Social disorganisation and crime -- Part 2: African policing practices. Community

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

Advertising -- Social aspects.

policy as well as emerging issues, including the Trump presidency, social media in politics, Brexit