by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format:
Books
Publication Date
2000
Excerpt:
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
by
Johnson, Gerry.
Format:
Regular print
Publication Date
1999
Excerpt:
Exploring corporate strategy / Johnson, Gerry.
by
Roberts, Mary Lou.
Format:
Books
Publication Date
1999
Excerpt:
Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct
by
Thompson, Arthur A., 1940-
Format:
Books
Publication Date
1998
Excerpt:
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
by
Collis, David J.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html
Format:
Books
Publication Date
1997
Excerpt:
Corporate strategy : resources and the scope of the firm / Collis, David J.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing