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37. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
Special events -- South Africa -- Marketing.
Available: Copies:
38. 
Cover image for Principles of strategic communication
Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
39. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public
Available: Copies:
40. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
Available: Copies:
41. 
Cover image for Toursim: a South African perspective
Toursim: a South African perspective
Toursim: a South African perspective
by 
Geldenhuys, L.
Format: 
Books
Publication Date 
2019
Excerpt: 
Hospitality industry -- South Africa -- Marketing.
Available: Copies:
42. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
43. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications
Available: Copies:
44. 
Cover image for Customer service
Customer service
Customer service
by 
Cant, M. C. (Michael Colin), 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer services -- Marketing.
Available: Copies:
45. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
46. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
47. 
Cover image for Concepts in enterprise resource planning
Concepts in enterprise resource planning
by 
Monk, Ellen F.
Format: 
Books
Publication Date 
2013
Excerpt: 
Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and
Available: Copies:
48. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Cant, M. C. (Michael Colin), 1957-
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