research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement

-- Trends in Human Resources -- Designing a Measurement System That Works -- If You've Never Measured HR

Measurement of Media Audiences -- Need for Better Media Vehicle Measurements -- Response Function -- Measuring

-Defined Functions -- Introduction to Equities -- Portfolio Optimisation -- Asset Pricing -- Performance Measurement

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

substitute for thinking -- When fear prevents acting on knowledge -- When measurement obstructs good

Aligning management objectives -- Customer focus -- Organizing the workplace -- Visible measurement

and job search -- Measurement and decision-making issues in selection -- Assessing job candidates

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

meaning of test scores -- Reliability -- Validity : basic concepts -- Validity : measurement and

Designs -- ch. 7. Quantitative Social Science Measurement -- ch. 8. Experimental Research -- ch. 9