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Brands and branding

Clifton, Rita.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Forecasting.

Available: Copies:

Trading up : the new American luxury

Silverstein, Michael J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html

Format:

Books

Publication Date

2003

Excerpt:

old luxury brand -- Part III. Excelsior. The opportunity ; A work plan ; A call to action -- Part IV

Available: Copies:

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Brand name products -- Management.

Available: Copies:

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

The 2002 encyclopaedia of brands and branding in South Africa.

Sunday Times.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

brand image, enhance customer relations, and create entirely new distribution channels for products and

Available: Copies:

The 22 immutable laws of branding

Ries, Al.

Format:

Books

Publication Date

2000 1999

Excerpt:

Brand name products.

Available: Copies:

Corporate religion : building a strong company through personality and corporate soul

Kunde, Jesper.

Format:

Books

Publication Date

2000

Excerpt:

-- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the

Available: Copies:

10.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

Available: Copies:

11.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

Available: Copies:

12.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Brand name products -- South Africa.

Available: Copies:

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