Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

resource management and the SA labour legislative framework -- Marketing management -- Financial management

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide

projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures

Marketing.

excellence -- 10. Human resources management : Derby Departmental Stores -- 11. Marketing management

Marketing -- South Africa.

Branding (Marketing)

. Relationship marketing : where personal selling fits ; 3. Ethics first ... then customer relationships -- pt. 2

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

Communication in marketing.