decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The

-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions

in Decision Making -- The Internal Department -- The Department's Advantages -- The Department

Marketing -- Decision making.

-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational

a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in

to financial management -- Financial decision-making -- Human resources management -- Communication

-- Understanding target audience decision making -- Determining the best positioning -- Developing a communication

tactics / Dianna P. Gray, Chad D. McEvoy -- Sponsorship / Dave Stotlar -- Group decision making and

First questions -- The South African media landscape -- Accountability and practical decision-making

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence