Search Results for Social marketing.

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

The rebel sell : how the counterculture became consumer culture

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

Format:

Books

Publication Date

2006 2005

Excerpt:

Marketing -- Social aspects.

Available: Copies:

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Social aspects.

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The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Core Customer Migration -- Reaching an Audience -- Social Cause Marketing -- An Industry Overview

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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2

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Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

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Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing mistakes and successes / Hartley, Robert F., 1927-

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Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

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