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37. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
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38. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
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40. 
Cover image for Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
2003 2001
Excerpt: 
Product management.
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by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
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