Political planning -- United States.

3: Project planning -- Chapter 4: Organisational arrangements and project governance -- Chapter 5

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

future and planning for the worst -- Media training for spokespeople -- Electronic Communication

advice on planning and implementing effective creative teaching and learning.

. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning