. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

communication. Leadership and change communication -- Corporate social responsibility and community relations.

management, purchasing and the supply chain, human resources and public relations.

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

: political public relations -- Pressure-group politics and the oxygen of publicity -- Political communication

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

Public relations -- Management.