The 21st century food market vendor

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Analysing how the EFF have built their brand in the last 4 years

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink