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Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

-- Manufacturing Management Information Systems -- Marketing Management Information Systems -- Human Resource

Available: Copies:

International entrepreneurship : starting, developing, and managing a global venture

Hisrich, Robert D., author.

Format:

Books

Publication Date

2016

Excerpt:

Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Marketing -- General.

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Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

Concepts in enterprise resource planning

Monk, Ellen F.

Format:

Books

Publication Date

2013

Excerpt:

Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

Consumer behaviour : market segmentation.

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

Marketing.

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Events management : a developmental and managerial approach

Tassiopoulos, Dimitri.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live

Format:

Books

Publication Date

2010

Excerpt:

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Available: Copies:

International entrepreneur$hip : starting, developing, and managing a global venture

Hisrich, Robert D.

Format:

Books

Publication Date

2010

Excerpt:

Enterprise -- 8. The Global Monetary System -- 9. Global Marketing and R&D -- 10. Global Human Resource

Available: Copies:

10.

The elements of statistical learning : data mining, inference, and prediction

Hastie, Trevor, author.

Rutgers restricted Full text available from Springer
e-print http://www-stat.stanford.edu/~tibs/ElemStatLearn/
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018627387&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz287727726inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

marketing. The challenge of understanding these data has led to the development of new tools in the field of

Available: Copies:

11.

Managerial economics

Hirschey, Mark.

Format:

Regular print

Publication Date

2009

Excerpt:

value maximization model--a process that shows how management integrates accounting, finance, marketing

Available: Copies:

12.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

Motivation research (Marketing)

Available: Copies:

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