Leveraging thought leadership through social media to build brand equity for fitness brands

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

Is brand South Africa creating a positive rainbow nation for our millennials

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda