Search Results for Social marketing.

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46 Results Found

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37.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Social aspects.

Available: Copies:

38.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Core Customer Migration -- Reaching an Audience -- Social Cause Marketing -- An Industry Overview

Available: Copies:

39.

The rebel sell : why the culture can't be jammed

Heath, Joseph, 1967-

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Social aspects.

Available: Copies:

40.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

41.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2

Available: Copies:

42.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

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43.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

Available: Copies:

44.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing

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45.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing mistakes and successes / Hartley, Robert F., 1927-

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46.

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

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