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37. 
Cover image for Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
by 
Antonites, A. J., author.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1495508
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
innovation) -- The creative person and the environment -- The creative process -- The creative outcome
Available: Copies:
38. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision
Available: Copies:
39. 
Cover image for Exploring strategy : text and cases
Exploring strategy : text and cases
Exploring strategy : text and cases
by 
Johnson, Gerry, author.
E-book - Full text from Myilibrary
http://lib.myilibrary.com/Open.aspx?id=987962&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2017
Excerpt: 
Introducing strategy -- The strategic position -- Macro-environment analysis -- Industry and sector
Available: Copies:
40. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
41. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The
Available: Copies:
42. 
Cover image for Strategic management : awareness & change
Strategic management : awareness & change
Strategic management : awareness & change
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of
Available: Copies:
43. 
Cover image for Strategic management : Competitiveness & globalization Concepts
Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Connect to e-book via GUID
Connect to Dawson e-book
Format: 
Books
Publication Date 
2017
Excerpt: 
External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis -- The Internal
Available: Copies:
44. 
Cover image for Foundations of marketing
Foundations of marketing
Foundations of marketing
by 
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: 
Books
Publication Date 
2017
Excerpt: 
Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets
Available: Copies:
45. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: -- The marketing environment -- Managing customer information to gain customers Insights -- Consumer
Available: Copies:
46. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
The text instructs business students how to write for the 21st century business environment in the
Available: Copies:
47. 
Cover image for Microsoft Visual C# 2015 : an introduction to object-oriented programming
Microsoft Visual C# 2015 : an introduction to object-oriented programming
by 
Farrell, Joyce.
Format: 
Books
Publication Date 
2016
Excerpt: 
case studies help prepare you for success in today's programming environment.
Available: Copies:
48. 
Cover image for Practical strategies for technical communication
Practical strategies for technical communication
by 
Markel, Michael H., author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1620/2016439376-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1620/2016439376-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1620/2016439376-t.html
Format: 
Books
Publication Date 
2016
Excerpt: 
Pt. 1. Working in the technical-communication environment -- Introduction to technical
Available: Copies:
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