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37.
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by
Bouman, Martine (M.P.A.), 1954-
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1999
Excerpt:
EffectsIn general we can say that, from a social marketing perspective, the use of entertainment
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