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Cover image for Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
by 
Kotler, Philip.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html
Format: 
Books
Publication Date 
1989
Excerpt: 
Social marketing : strategies for changing public behavior / Kotler, Philip.
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