IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
46 Results Found Subscribe to search results
0000000000IIE
Print
1. 
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Presents the theory, planning and execution of a public communication campaign from start to finish.
Available: Copies:
2. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in
Available: Copies:
3. 
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
Available: Copies:
4. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
5. 
Cover image for How to prepare a promotional plan
How to prepare a promotional plan
How to prepare a promotional plan
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
6. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
Available: Copies:
7. 
Cover image for Management principles
Management principles
Management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
1997
Excerpt: 
; Strategic planning ; Managerial decision making ; Information management ; Organisation design ; Authority
Available: Copies:
8. 
Cover image for Classroom management
Classroom management
by 
Kruger, A. G.
Format: 
Books
Publication Date 
1997
Excerpt: 
planning. Organisation: who does what? Effective leadership in the classroom. Controlling classroom events
Available: Copies:
9. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed
Available: Copies:
10. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
Available: Copies:
Limit Search Results
Access Level
Author
McDonald, Malcolm.
(3)
Moriarty, Sandra E. (Sandra Ernst)
(3)
Bowen, John (John T.), 1948-
(2)
Brevis, Tersia, 1967-
(2)
Burnett, John, 1944-
(2)
Format
Books
(46)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Marketing -- Management.
(5)
Advertising.
(4)
Management.
(4)
Marketing -- Planning.
(4)
Communication in marketing.
(3)
Item Available
Advanced Search Location