Search Results for Consumers.

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268 Results Found

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Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Swanepoel, Clayton.

Format:

Manuscript

Publication Date

2007

Excerpt:

consumer-brand relationship / Swanepoel, Clayton.

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Cover image for The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

Swartz, Danielle.

Format:

Manuscript

Publication Date

2007

Excerpt:

and lack of consumer knowledge to benefit them? / Swartz, Danielle.

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Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior / Schiffman, Leon G.

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Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

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Information communication technologies and emerging business strategies

Graaf, Shenja Van Der, 1976-

Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010100.html

Format:

Books

Publication Date

2007

Excerpt:

corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by

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Cross-cultural buyer behavior

Taylor, Charles R., 1961-

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- Cross-cultural studies.

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On becoming a consumer : development of consumer behavior patterns in childhood

McNeal, James U.

Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html

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Books

Publication Date

2007

Excerpt:

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

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Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

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Karma queens, geek gods, and innerpreneurs

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumers.

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10.

Consumer culture : history, theory and politics

Sassatelli, Roberta.

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture : history, theory and politics / Sassatelli, Roberta.

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11.

Consumer culture theory

Conference on Consumer Culture Theory (2006 : Notre Dame University)

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

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12.

Gender and consumption : domestic cultures and the commercialisation of everyday life

Casey, Emma.

Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025024.html

Format:

Books

Publication Date

2007

Excerpt:

Women consumers.

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