Search Results for Consumer research.

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The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

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Books

Publication Date

2005

Excerpt:

Human information processing -- Research.

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It

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The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

Blanca, Diana.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumers -- South Africa -- Durban -- Research.

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Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behaviour / Schiffman, Leon G.

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Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

Affluent consumers -- Psychology.

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Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional

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Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

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Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

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Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Research.

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10.

Researching customer satisfaction & loyalty : how to find out what people really think

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Market research in practice series

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11.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence

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12.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

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