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1. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicity.
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2. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues
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by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies
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4. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
5. 
Cover image for Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 7. Boost your Web presence with a zine -- Ch. 8. Talking heads : the cost of free publicity -- Ch
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6. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
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by 
Benecke, Mark.
Format: 
Books
Publication Date 
2005
Excerpt: 
measurements -- 4. Fatal crimes, sometimes fatal punishments -- 5. Witnesses, publicity, and dead silence.
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8. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
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by 
Eakins, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
installation -- Marketing through promotion, advertising, and publicity -- Selling yourself to prospective
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by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
relations, publicity and sponsorship -- Direct marketing -- E-communication.
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by 
Gibbons, Joan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
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