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37. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
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38. 
Cover image for Statistical methods in e-commerce research
Statistical methods in e-commerce research
Statistical methods in e-commerce research
by 
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research
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39. 
Cover image for Managing e-commerce in business
Managing e-commerce in business
Managing e-commerce in business
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Internet advertising.
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