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37. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age / Measuring
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38. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Candidate references -- Employer and recruiter reputation -- Keeping in touch -- Advice for candidates -- Be
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39. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
of blogs for marketing and pr -- Monitor blogs: your organization's reputation depends on it
Available: Copies:
40. 
Cover image for Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate
Available: Copies:
41. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility
Available: Copies:
42. 
Cover image for A dictionary of modern English usage
by 
Fowler, H. W. (Henry Watson), 1858-1933.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
's reputation and his place in the history of linguistic thought. Most important, Crystal examines nearly 300 of
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43. 
Cover image for Worldviews : an introduction to the history and philosophy of science
by 
DeWitt, Richard.
Format: 
Books
Publication Date 
2010
Excerpt: 
History and Philosophy of Science, Second Edition furthers its reputation as the definitive introductory
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44. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
reputation) and changing our health-related lifestyles for better or worse. The impact of advertising is
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45. 
Cover image for When money was in fashion : Henry Goldman, Goldman Sachs, and the founding of Wall Street
by 
Fisher, June Breton.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Henry's steadfast support for Germany during World War I would tarnish his reputation and drive him from
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47. 
Cover image for Business ethics
by 
Rossouw, Deon.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Ethics and corporate reputation -- Ethics and human potential -- Ethics and trust -- Making ethical
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by 
Jones, Jeremy V.
Format: 
Books
Publication Date 
2010
Excerpt: 
Italia -- Learning the hard way -- Radical reputation -- Not-so-magic in Germany -- Golden year -- Not
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