Search Results for Consumers

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340 Results Found

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37.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Excerpt:

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within

Available: Copies:

38.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Female consumer perception towards brands that perpetuate female stereotypes and those that do not

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39.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

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40.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

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41.

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

Consumer behavior.

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42.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Excerpt:

To what extend does brand value and equity play a role in consumer perception in the context of

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43.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

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44.

The HyperDoc handbook : digital lesson design using Google apps

Highfill, Lisa, author.

Format:

Books

Publication Date

2016

Excerpt:

learning--rather than simply consumers. If you have fully embraced the Digital Age, you'll glean exciting

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45.

Information technology for management : digital strategies for insight, action, and sustainable performance

Turban, Efraim, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html

Format:

Books

Publication Date

2015

Excerpt:

and risk management -- Winning, engaging, and retaining consumers with technology. Attracting buyers

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46.

Brands & branding in South Africa 2015.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

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47.

Saving South Africa's youth : building socially responsible brands in financial ...

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

Teenage consumers -- South Africa.

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48.

Music and its relevance to brand personality amongst the female youth market

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Young consumers.

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