The media handbook : a complete guide to advertising media selection, planning, research, and

audit process -- Pre-engagement and planning activities -- Audit procedures: essential concepts -- Audit

Business planning -- Graphic methods.

-- 4. Sales knowledge -- 5. Managing yourself and your time -- 6. Prospecting -- 7. Planning the sales

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Effective business communication in organisations : preparing messages that communicate / Fielding

Research methodology : business and management contexts / Bryman, Alan, author.

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business

Business and professional communication : keys for workplace excellence / Quintanilla, Kelly M.

Jossey-Bass business & management series.

Demystifying your business strategy / Lei, David.

Small business management : launching & growing entrepreneurial ventures / Longenecker, Justin