Consumers -- Research.

Evaluation research (Social action programs)

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

Young adult consumers.

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

Consumer behaviour / Blythe, Jim.

Consumer behavior / Hoyer, Wayne D. author.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting