by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
by
Kotler, Philip, author.
Format:
Books
Publication Date
2017
Excerpt:
perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling
by
Binnekade, C. S.
Format:
Books
Publication Date
2017
Excerpt:
arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from
by
Belling, Cameron
Format:
Manuscript
Publication Date
2017
Excerpt:
The evolution of Old Spice in a new media environment / Belling, Cameron
by
Hudson, Simon, author.
Format:
Books
Publication Date
2017
Excerpt:
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
by
Biagi, Shirley, author.
Format:
Books
Publication Date
2017
Excerpt:
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
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