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1. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
2
Available: Copies:
2. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
3. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
4. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
6. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
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7. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation
Available: Copies:
8. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
9. 
Cover image for Library of advertising
Library of advertising
Library of advertising
by 
Johnson, Axel Petrus, 1875-
Format: 
Books
Publication Date 
2009 1913
Excerpt: 
v. 1. Fundamental principles, advertising mediums -- v. 2. Methods of appeal, outdoor, street car
Available: Copies:
11. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The Blank Page -- 1. About The Title -- Case History: Total Cereal -- 2. The Power Of An Idea
Available: Copies:
12. 
Cover image for The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
2
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Belch, George E. (George Edward), 1951-
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