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37.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

38.

Cover image for Manager's guide to marketing, advertising, and publicity

Manager's guide to marketing, advertising, and publicity

by

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

1:OS-STUDENT

Available: Copies:

39.

Cover image for Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

by

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

40.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

41.

Cover image for Persuasive advertising : evidence-based principles

Persuasive advertising : evidence-based principles

Persuasive advertising : evidence-based principles

by

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

42.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

43.

Cover image for Integrated marketing communications in advertising and promotion

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

44.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

45.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

46.

Cover image for Advertising next : 150 winning campaigns for the new communications age

Advertising next : 150 winning campaigns for the new communications age

by

Himpe, Tom.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

47.

Cover image for The next evolution of marketing : connect with your customers by marketing with meaning

The next evolution of marketing : connect with your customers by marketing with meaning

by

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

48.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

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Arens, William F.

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(8)

Belch, Michael A.

(6)

(6)

Semenik, Richard J.

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Clow, Kenneth E.

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

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Egan, John, 1952- author.

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Engel, James F.

(2)

Felton, George, 1947-

(2)

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Jones, John Philip.

(2)

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Moriarty, Sandra E. (Sandra Ernst)

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Mueller, Barbara, 1958-

(2)

Muller, Gordon, 1952-

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Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

(2)

Aitchison, Jim.

(1)

Altstiel, Tom. Advertising strategy.

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Angelopoulo, G. C.

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Armstrong, Jon Scott, 1937-

(1)

Art Directors Club (New York, N.Y.)

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Baptiste, Annie.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

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Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

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Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

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Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

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Campbell, Karlyn Kohrs.

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Clark, Eric, 1937-

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(1)

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Drewniany, Bonnie L.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

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Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Gilbreath, Bob.

(1)

Gowpall, Yathika.

(1)

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Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jewler, A. Jerome.

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

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Landa, Robin, author.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Marshall, Caroline.

(1)

Michael F. Weigold.

(1)

Monash University. Dept. of Marketing.

(1)

Mulder, D. (Dalmé)

(1)

Myers, Greg, 1954-

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

(1)

Ogilvy, David, 1911-1999.

(1)

Parker, Eric, 1946-

(1)

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(1)

Patnaik, Sandeep.

(1)

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Postl, Christian.

(1)

(1)

(1)

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

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(1)

Seeco, Louis Itumeleng.

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(1)

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(1)

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Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

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Stafford, Marla R., 1960-

(1)

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(1)

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(1)

Winter, Willis L.

(1)

Wolff, Laetitia.

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(1)

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Communication in marketing.

(29)

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Sales promotion.

(26)

Advertising -- South Africa.

(13)

(12)

(12)

Branding (Marketing)

(10)

Advertising media planning.

(9)

(9)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(8)

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(7)

Direct marketing.

(7)

Branding (Marketing) -- South Africa.

(6)

Mass media -- South Africa.

(6)

(5)

Public relations.

(5)

Advertising -- Social aspects.

(4)

Advertising copy.

(4)

Commercial art.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising media planning -- South Africa.

(3)

Commercial art -- Technique.

(3)

Handbooks and manuals.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Business communication.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

Consumers -- Attitudes.

(2)

Internet advertising.

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

(2)

Small business -- Marketing.

(2)

(1)

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising agencies -- Case studies.

(1)

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(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising language.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Art publicitaire.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commercial art -- United States.

(1)

(1)

Communication en marketing international.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

(1)

Computer graphics.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Creative ability in business.

(1)

(1)

Cross-cultural studies.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Electronic books.

(1)

Entwicklungsländer.

(1)

Export marketing.

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing direct.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

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(1)

Odnosi z javnostmi.

(1)

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(1)

Oral communication.

(1)

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(1)

Publicité - Histoire.

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(1)

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(1)

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(1)

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(1)

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(1)

Publicité internationale.

(1)

Relations publiques.

(1)

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Sales promotion -- Management.

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St. Luke's (Firm)

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(1)

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(1)

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Ventes -- Promotion.

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Werbewirtschaft -- Werbung -- Konsumentenverhalten.

(1)

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Wit and humor in advertising.

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Young adult consumers.

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(1)

youth-driven youth marketing ungdoms marketing ungdomsdrevet

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