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37.

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Excerpt:

Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.

Available: Copies:

38.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Communication en marketing.

Available: Copies:

39.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Communication in marketing.

Available: Copies:

40.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Advertising promotion and supplemental aspects of integrated marketing communication.

Available: Copies:

41.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Communication in marketing.

Available: Copies:

42.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Communication in marketing.

Available: Copies:

43.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Communication in marketing.

Available: Copies:

44.

Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Excerpt:

Introduction to communication. Course Book 7, Speech communication, public relations and

Available: Copies:

45.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Communication en marketing international.

Available: Copies:

46.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Communication in marketing.

Available: Copies:

47.

Communication in the Third World : seizing advertising opportunities in the 1990s

Green, Nick.

Format:

Books

Publication Date

1990

Excerpt:

Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.

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