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1.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Available: Copies:

2.

by

Stopforth, Mike.

Format:

Books

Publication Date

2014

Available: Copies:

3.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Available: Copies:

4.

Cover image for Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Available: Copies:

5.

Cover image for The social employee : how great companies make social media work

The social employee : how great companies make social media work

by

Burgess, Cheryl.

Format:

Books

Publication Date

2014

Available: Copies:

6.

Cover image for Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

by

Eslinger, Tom, author.

Format:

Books

Publication Date

2014

Available: Copies:

7.

You branding : reinventing your personal identity as a successful brand

by

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Available: Copies:

8.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

9.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Available: Copies:

10.

The impact of a city brand on the perceptions of its creative sector

The impact of a city brand on the perceptions of its creative sector

by

Rees, Rhiannon.

Format:

Manuscript

Publication Date

2014

Available: Copies:

11.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Available: Copies:

12.

Cover image for Fundamentals of branding

Fundamentals of branding

by

Du Toit, Michael, editor.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site

Format:

Books

Publication Date

2013

Available: Copies:

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Subject: Branding (Marketing)

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(9)

(7)

Duncan, Tom (Thomas R.)

(4)

Beverland, Michael, author.

(3)

(3)

(3)

(3)

Aaker, David A.

(2)

Atkin, Douglas.

(2)

Bhargava, Rohit.

(2)

Copulsky, Jonathan R.

(2)

Cunningham, Nicole author.

(2)

(2)

Goddard, Simon.

(2)

Holt, Douglas B.

(2)

Lenderman, Max.

(2)

Lindström, Martin, 1970-

(2)

(2)

Roberts, Kevin, 1949-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Taylor, David, 1964-

(2)

Wheeler, Alina.

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahluwalia, Rohini, 1966-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Arruda, William, 1961- author.

(1)

Arvidsson, Adam.

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Baptiste, Annie.

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bertwistle , Gary.

(1)

Beverland, Michael.

(1)

Bjerre, Mogens, 1959-

(1)

Bloomstein, Margot.

(1)

Brannan, Matthew J.

(1)

Bruce, Duncan, 1951-

(1)

Buckingham, Ian P., 1967-

(1)

Budtz, Christian.

(1)

Bueno, Bolivar J.

(1)

Bukasa, Patrick.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chernev, Alexander, author

(1)

Chevalier, Michel, 1943-

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

(1)

(1)

Dahlén, Micael.

(1)

Dall'Olmo Riley, Francesca.

(1)

(1)

De Chernatony, L. (Leslie)

(1)

De Klerk, Linda.

(1)

De Mesa, Alycia.

(1)

(1)

Desgrippes, Joël.

(1)

Dippenaar, Jana.

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Erdis, Cindy, editor.

(1)

Eshuis, Jasper.

(1)

Eslinger, Tom, author.

(1)

Fenichell, Stephen.

(1)

(1)

Fioroni, Michele.

(1)

Fisher-Buttinger, Claudia.

(1)

(1)

Frankel, Susan.

(1)

Freeland, John G.

(1)

Gcaba, Nomdumiso.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gilmore, Fiona.

(1)

Goodson, Scott.

(1)

Grant, John, 1964-

(1)

Gregory, James R.

(1)

(1)

Grinten, Jaap van der.

(1)

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

(1)

Harvard Business School Publishing Corporation.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Houston, Michael J.

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Karaosmanoglu, Elif.

(1)

Kellogg School of Management.

(1)

(1)

Kitchen, Philip J.

(1)

Klijn, Erik-Hans.

(1)

Knapp, Duane E.

(1)

Knudtzen, Charlotte F.

(1)

Koutsoudis, Natalie.

(1)

(1)

Kumar, Nirmalya.

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Lavender, Jonathan.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Leventis, Katherine.

(1)

Lindemann, Jan.

(1)

(1)

Loken, Barbara.

(1)

(1)

Madiba, Mfundo.

(1)

Mainwaring, Simon, 1967-

(1)

Makhuza, Ponatshego.

(1)

Malden, Aubrey.

(1)

(1)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

Matlare, Itumeleng.

(1)

Maughan, Esther.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm.

(1)

Mckend, Robert.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Simon.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

Mjali, Sinqobile.

(1)

(1)

Monks, Erin Kate.

(1)

Mootee, Idris, 1958-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Muhlberg, Hans.

(1)

Muir, David, 1971-

(1)

(1)

Myers, Abbey-Jessica.

(1)

Ndaki, Lungile.

(1)

Neumeier, Marty.

(1)

Nickles, Elizabeth.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Oosthuizen, Thomas Henry.

(1)

Parker, Eric, 1946-

(1)

Parsons, Elizabeth.

(1)

Pasiya, Malwande.

(1)

Pauling, Thomas Gordan.

(1)

Pearson, Carol, 1944-

(1)

Pearson, Timothy R.

(1)

(1)

(1)

(1)

Pike, Andy, 1968-

(1)

Pincas, Stepháne.

(1)

Posner, Harriet, author.

(1)

Priola, Vincenza, 1970-

(1)

(1)

Rees, Rhiannon.

(1)

Riezebos, H. J., 1960-

(1)

Rodriguez, Miri, author.

(1)

Rogers, David L., 1970-

(1)

Roriston, Delia.

(1)

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

(1)

Rowles, Daniel, author.

(1)

Salinas, Gabriela.

(1)

Saunt, Michelle Margot.

(1)

Schafer, Anton.

(1)

Schrubbe-Potts, Emily.

(1)

Schultz, Majken.

(1)

Semenik, Richard J.

(1)

Shargey, Hayley Jade.

(1)

Sherrington, Mark.

(1)

Sicard, Marie-Claude.

(1)

Sineke, Natalie.

(1)

Slade, Catharine, author.

(1)

(1)

Smith, Genevieve.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, Terry, 1955-

(1)

Sookdiyal, Nishta.

(1)

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Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(210)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(48)

(22)

Brand name products -- Management.

(21)

Internet marketing.

(17)

(13)

Product management.

(13)

(12)

Advertising -- Brand name products.

(11)

Branding (Marketing) -- South Africa.

(11)

Communication in marketing.

(11)

Marketing research.

(9)

Consumer behavior.

(8)

Success in business.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

Customer relations.

(6)

Brand name products -- Case studies.

(5)

Brand name products -- Marketing -- Management.

(5)

Brand name products -- Marketing.

(5)

Branding (Marketing) -- Case studies.

(5)

Corporate image.

(5)

(5)

Trademarks -- Design.

(5)

Brand name products -- Forecasting.

(4)

Brand name products -- South Africa.

(4)

Consumers' preferences -- South Africa.

(4)

Fashion merchandising.

(4)

Marketing -- Management.

(4)

(4)

Produits de marque -- Commercialisation.

(4)

Brand name products -- Planning.

(3)

Business names.

(3)

Commercial art.

(3)

Consumers -- Research.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

(3)

New products -- Management.

(3)

Social media -- Economic aspects.

(3)

(3)

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Authenticity (Philosophy)

(2)

(2)

Brand name products -- Valuation -- Management.

(2)

Consommateurs -- Comportement.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

Identity (Psychology)

(2)

(2)

(2)

Marketing channels.

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Natural foods -- Marketing.

(2)

Popular culture.

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Small business marketing.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Added Value (Firm)

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

Aircraft industry.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bags -- Design.

(1)

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) Case studies

(1)

Broadcasting -- Management.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business networks.

(1)

(1)

Career development.

(1)

(1)

(1)

Choice Behavior.

(1)

(1)

Clothing trade.

(1)

Commerce mobile.

(1)

Commercial art -- History.

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporations -- Growth.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desgrippes Gobé.

(1)

Digital storytelling.

(1)

Draadloze communicatie.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entrepreneurship.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Gebrauchsgraphik

(1)

(1)

(1)

Green marketing.

(1)

Handicraft -- Marketing.

(1)

(1)

Hockey uniforms -- Marketing.

(1)

Identité (Psychologie)

(1)

Industrial relations.

(1)

Information behavior.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

Internet (impactos sociais)

(1)

Internet marketing

(1)

Internet searching.

(1)

(1)

(1)

Labels -- Design.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

Luxury goods industry.

(1)

(1)

Management skills & techniques.

(1)

(1)

(1)

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Psychological aspects.

(1)

Marketing on-line.

(1)

Marktkommunikation.

(1)

Marktpsychologie.

(1)

Marques de commerce -- Choix.

(1)

(1)

(1)

(1)

Missmanagement.

(1)

Mobile commerce.

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

(1)

Neuromarketing.

(1)

New business enterprises -- Marketing.

(1)

Online social networks.

(1)

Online-Marketing.

(1)

Organizational effectiveness.

(1)

Personnel management.

(1)

Place marketing.

(1)

(1)

Portfoliomanagement.

(1)

Productontwikkeling.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- Planification.

(1)

Professions -- Marketing.

(1)

Public Relations.

(1)

Public administration.

(1)

(1)

Quality of work life.

(1)

(1)

Rate of return.

(1)

(1)

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