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Cover image for Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

by

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer services -- Marketing.

Available: Copies:

38.

Cover image for Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's

Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's

Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's

by

Burnett, Ken.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=769147&custom_att_2=simple_viewer

Format:

Books

Publication Date

1992

Excerpt:

Marketing -- Key accounts.

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