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37.

Cover image for Exploring marketing research.

Exploring marketing research.

by

Zikmund, William G.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

38.

Cover image for The handbook of online and social media research : tools and techniques for market researchers

The handbook of online and social media research : tools and techniques for market researchers

by

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

39.

Cover image for Social media metrics : how to measure and optimize your marketing investment

Social media metrics : how to measure and optimize your marketing investment

by

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

40.

Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan

The new business road test : what entrepreneurs and executives should do before writing a business plan

by

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

41.

Cover image for Marketing research essentials.

Marketing research essentials.

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

42.

Cover image for Basic marketing research

Basic marketing research

by

Churchill, Gilbert A.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

43.

Cover image for Key marketing metrics : the 50+ metrics every manager needs to know

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

44.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

45.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

46.

Cover image for Mktg2

by

Lamb, Charles W.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

47.

Cover image for Basic marketing research : a decision-making approach

Basic marketing research : a decision-making approach

by

Malhotra, Naresh K.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

48.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

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McDaniel, Carl, Jr., 1941-

(8)

Zikmund, William G.

(8)

Churchill, Gilbert A.

(6)

Gates, Roger H., 1942-

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Hair, Joseph F.

(5)

Bush, Robert P.

(4)

(4)

Kumar, V., 1957-

(4)

Ortinau, David J.

(4)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

D'Alessandro, Steven, author.

(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

Winzar, Hume, author.

(2)

(2)

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(1)

(1)

Alexander, Jim, 1950-

(1)

American Marketing Association.

(1)

(1)

Babin, Barry J., author.

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

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(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Katz, Georgina.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978- author.

(1)

Lowe, Ben, 1978-, author.

(1)

Luck, David Johnston.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

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(1)

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(1)

Mujeer, A. Qasim.

(1)

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(1)

Nel, D. (Daniel)

(1)

(1)

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(1)

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(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

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(1)

(1)

Roe, Michael, 1931-

(1)

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(1)

(1)

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(1)

Schindler, Pamela S.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

Wrenn, Bruce. Marketing research.

(1)

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(1)

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(1)

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(11)

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(8)

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(6)

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(6)

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(6)

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(4)

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(3)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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Marketingaudit.

(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

(1)

Verbraucherverhalten.

(1)

Wörterbuch (Fachlexikon)

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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