IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
119 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
4
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
3. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Level -- Socio-Ecological Impact of Products on a Micro Level -- 4.Sustainable Consumer Behaviour
Available: Copies:
4. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6
Available: Copies:
5. 
Cover image for Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
4
Available: Copies:
6. 
Cover image for How to make sales when you don't like selling
How to make sales when you don't like selling
by 
Fairweather, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
presentation -- Step 4 Closing -- 7.How to Deal with Resistance -- Acknowledging the customer's point of view
Available: Copies:
7. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
4
Available: Copies:
8. 
Cover image for The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
4
Available: Copies:
9. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2011
Excerpt: 
4
Available: Copies:
10. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
4
Available: Copies:
11. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing
Available: Copies:
12. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
4
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(12)
Armstrong, Gary (Gary M.)
(6)
Maggs, Jeremy.
(5)
Kotler, Philip, author.
(4)
Strydom, J. W. (Johan Wilhelm), 1952-
(4)
Format
Item Category 1
Material Type
Language
English
(119)
Library
Shelf Location
Publication Date
Subject
Marketing -- Management.
(15)
Advertising.
(13)
Marketing -- South Africa.
(13)
South Africa.
(13)
Branding (Marketing)
(9)
Item Available
Advanced Search Location