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00000000000IIE

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

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Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

: individual motivations and buyer behaviour -- Understanding the Marketing Mix in Travel and Tourism

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Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.

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Practical marketing and sales for South African business

Blewett, Stephen.

Format:

Books

Publication Date

1999

Excerpt:

What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and

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Great answers to tough marketing questions

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

1999

Excerpt:

, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6

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Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

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Effective marketing : creating and keeping customers

Zikmund, William G.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Consumer behavior.

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10.

Marketing management

Van der Walt, Annamarie.

Format:

Books

Publication Date

1996

Excerpt:

behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing

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11.

Consumer behavior and marketing action

Assael, Henry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

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