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Print
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
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38. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
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39. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
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40. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
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41. 
Cover image for Consumer behaviour and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour and marketing strategy / Peter, J. Paul.
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42. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
43. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
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by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1997 1990
Excerpt: 
Consumer behavior.
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45. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6
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