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1. 
Cover image for Travel and tourism marketing techniques
Travel and tourism marketing techniques
by 
Reilly, Robert T.
Inhaltsverzeichnis
Format: 
Books
Publication Date 
1988
Excerpt: 
The Travel management library
Available: Copies:
2. 
Cover image for Leisure marketing
Leisure marketing
Leisure marketing
by 
Leadley, Peter J.
Format: 
Books
Publication Date 
1992
Excerpt: 
Institute of Leisure & Amenity Management (Great Britain)
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Randall, Geoffrey.
Format: 
Books
Publication Date 
2001
Excerpt: 
Principles of management series.
Available: Copies:
4. 
Cover image for How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
by 
Snyder, David P.
Format: 
Books
Publication Date 
2001
Excerpt: 
American Management Association.
Available: Copies:
5. 
Cover image for Kellogg on marketing
Kellogg on marketing
by 
Iacobucci, Dawn.
Format: 
Books
Publication Date 
2001
Excerpt: 
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Available: Copies:
6. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
introduces students to entirely new topics that include management and measurement of service quality
Available: Copies:
7. 
Cover image for Marketing
Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing -- Management.
Available: Copies:
8. 
Cover image for Digital marketing
Digital marketing
by 
Sachdev, Raj, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Electronic commerce -- Management.
Available: Copies:
9. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Marketing -- Management.
Available: Copies:
10. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
11. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
12. 
Cover image for Introduction to Business Functions
Introduction to Business Functions
Introduction to Business Functions
by 
Bester, P.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial management.
Available: Copies:
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