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37.

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

-- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service

Available: Copies:

38.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

39.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

and personal selling -- Brochures, other print and electronic information -- Distribution channels in

Available: Copies:

40.

How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships

Snyder, David P.

Format:

Books

Publication Date

2001

Excerpt:

Selling.

Available: Copies:

41.

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

-- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust

Available: Copies:

42.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

43.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

44.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18

Available: Copies:

45.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank

Available: Copies:

46.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

Available: Copies:

47.

The 22 immutable laws of marketing : violate them at your own risk

Ries, Al.

Format:

Books

Publication Date

1993

Excerpt:

Calling upon their forty-plus years of marketing expertise, Ries and Trout, the best-selling

Available: Copies:

48.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Sales personnel -- Budgeting -- Sales training -- The selling instruments -- Personal selling

Available: Copies:

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