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1.

Cover image for Marketing essentials

Marketing essentials

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Marketing

by

Hult, G. Tomas M.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Introduction to marketing

Introduction to marketing

Introduction to marketing

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Essentials of marketing

Essentials of marketing

Essentials of marketing

by

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Manager's guide to online marketing

Manager's guide to online marketing

by

Weaver, Jason D.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for How to sell to retail : the secrets of getting your product to market

How to sell to retail : the secrets of getting your product to market

by

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for The marketing manifesto

The marketing manifesto

The marketing manifesto

by

Hood, David J.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Drucker on marketing : lessons from the world's most influential business thinker

Drucker on marketing : lessons from the world's most influential business thinker

by

Cohen, William A., 1937-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

by

Safko, Lon.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

by

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(22)

Armstrong, Gary (Gary M.)

(9)

Lamb, Charles W.

(8)

(6)

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

(6)

Abratt, Russell.

(5)

Dibb, Sally, 1963-

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Aaker, David A.

(4)

Etzel, Michael J.

(4)

Hair, Joseph F.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Dwyer, F. Robert.

(3)

(3)

(3)

Keller, Kevin Lane, 1956-

(3)

Koekemoer, Ludi.

(3)

Kotler, Philip, author.

(3)

McDaniel, Carl, Jr., 1941-

(3)

Shank, Matthew D.

(3)

Tanner, John F.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

D'Amico, Michael.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fahy, John, 1962-

(2)

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Kurtz, David L.

(2)

Levinson, Jay Conrad.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Middleton, Victor T. C.

(2)

Pride, William M.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Sheth, Jagdish N.

(2)

Silverman, George, 1942-

(2)

Strydom, Johan.

(2)

Van Heerden, Neels, 1957-

(2)

Van Noordwyk, A.

(2)

Van Rensburg, Mari Jansen.

(2)

(2)

Venter, Peet, 1964-

(2)

Zikmund, William G.

(2)

Alderman, Jerry D.

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkowitz, Eric N.

(1)

Berthon, Pierre.

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

Cannon, Joseph P.

(1)

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

Chartered Institute of Marketing.

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

(1)

Cox, Roger, 1936-

(1)

Cravens, David W.

(1)

(1)

Czinkota, Michael R.

(1)

Cônsoli, Matheus Alberto.

(1)

D.E. Visuals (Firm)

(1)

Da Silva Esclana, Natasha.

(1)

Dahlén, Micael.

(1)

Darroch, Jenny.

(1)

Davidson, J. H. (J. Hugh), 1935-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Davis, Robert T., 1921-1995.

(1)

Davis, Scott M., 1964-

(1)

(1)

Dijk, Marcus van.

(1)

Dobias, Lisa, author.

(1)

Drotsky, Antonie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Ellis- Chadwick, Fiona.

(1)

(1)

Epstein, Kevin.

(1)

Evans, Wendy, 1940-

(1)

Fairweather, Alan.

(1)

(1)

Farris, Paul W.

(1)

Fernandes, N. (Naquita)

(1)

(1)

Ferrell, Odies Collins, 1943-

(1)

(1)

Ford, David, 1944-

(1)

(1)

Foster, Douglas W.

(1)

Foster, Douglas, 1928-

(1)

(1)

Fullerton, Jami A., 1963- author.

(1)

Futrell, Charles.

(1)

Galper, Morton.

(1)

Galvin, Eamonn.

(1)

(1)

Gelder, Darren.

(1)

Geoghegan, Michael W. (Michael Woodland), 1968-

(1)

George, Richard.

(1)

Gerstman, Richard.

(1)

Gilbreath, Bob.

(1)

Gordman, Robert.

(1)

Gordon, Ian, 1952 June 19-

(1)

Govoni, Norman A. P.

(1)

Grant, John, 1964-

(1)

Gray, Douglas A.

(1)

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(337)

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(7)

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(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(348)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

Marketing -- Management.

(34)

(28)

(25)

Consumer behavior.

(22)

Marketing -- South Africa.

(22)

Branding (Marketing)

(17)

Communication in marketing.

(14)

Marketing research.

(11)

(10)

Sales management.

(10)

Marketing -- Case studies.

(9)

Brand name products.

(8)

Internet marketing.

(8)

Advertising -- South Africa.

(7)

Customer relations.

(7)

(7)

(7)

Marketing -- Gestion.

(7)

Strategisch management.

(7)

Tourism -- Marketing.

(7)

Brand name products -- Management.

(6)

Branding (Marketing) -- South Africa.

(6)

Marketing -- South Africa -- Management.

(6)

Mass media -- South Africa.

(6)

(6)

(6)

(6)

Sales promotion.

(6)

Strategic planning.

(6)

(6)

(5)

(5)

(5)

(5)

Marktforschung.

(5)

(5)

(5)

Verbraucherverhalten.

(5)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Hospitality industry -- Marketing.

(4)

Marketing -- Planning.

(4)

Marketingmanagement.

(4)

Motivation research (Marketing)

(4)

Product management.

(4)

Productontwikkeling.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

(4)

Aufsatzsammlung.

(3)

Business enterprises -- Finance.

(3)

(3)

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

Fashion merchandising.

(3)

Industrial management.

(3)

Market segmentation.

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- South Africa -- Case studies.

(3)

Marketingforschung.

(3)

(3)

Marktonderzoek.

(3)

Produits nouveaux -- Gestion.

(3)

Relationship marketing.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Advertising media planning.

(2)

Aspects psychologiques.

(2)

Business -- Handbooks, manuals, etc.

(2)

Commerce électronique.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

(2)

Creative thinking.

(2)

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

(2)

Marketing -- Abstracts.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketingstrategie.

(2)

Marknadsföring.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produit de marque.

(2)

Produits commerciaux -- Gestion.

(2)

Professions -- Marketing.

(2)

(2)

Public relations.

(2)

(2)

(2)

Service à la clientèle.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Strategisches Management.

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

Women consumers.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Betriebliche Kennzahl.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Social aspects -- United States.

(1)

Branding (Marketing) -- United States.

(1)

Business and Economics.

(1)

Business communication.

(1)

Business cycles.

(1)

Business logistics.

(1)

Business networks -- Management.

(1)

Business networks.

(1)

Business planning.

(1)

(1)

Campagnes publicitaires -- États-Unis.

(1)

Canales de comercialización.

(1)

Capitalism -- United States.

(1)

(1)

Casestudies (vorm)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Church marketing -- United States.

(1)

Circuits de distribution.

(1)

Commerce interentreprises.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comunicación en mercadeo.

(1)

(1)

Consommateurs -- Comportement -- Aspect psychologique.

(1)

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