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37. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
38. 
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
39. 
Cover image for Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Personnel management.
Available: Copies:
40. 
Cover image for The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
41. 
Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes
by 
King, John P. (John Paul), 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
New products -- Management.
Available: Copies:
42. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
43. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Management.
Available: Copies:
44. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Product management.
Available: Copies:
45. 
Cover image for What is branding?
by 
Healey, Matthew.
Format: 
Books
Publication Date 
2008
Excerpt: 
Product management.
Available: Copies:
46. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
by 
Pruitt, John.
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
47. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
48. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
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