of Communication -- Object of Communication -- Effect of Communication -- Communication and

technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

Communication in management.

. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New

Communication is key -- Always have a plan (and a back-up plan) -- Be a know-it-all (in a good way

-- Communication for social transformation / Caroline E.M. Hodges and Nilam McGrath -- Pragmatism, semiotics and

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and