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1. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
in Off-Price Home Accessories and Apparel Retailing -- IKEA's International Marketing Strategy in
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2. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
marketing -- Advantages and risks of CSR marketing -- CSR and consumer behaviour -- CSR as a competitive
Available: Copies:
4. 
Cover image for Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing)
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by 
Barger, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet marketing.
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6. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
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7. 
Cover image for Corporate community involvement : the definitive guide to maximizing your business' societal engagement
by 
Lakin, Nick.
Format: 
Books
Publication Date 
2010
Excerpt: 
into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to
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8. 
Cover image for Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
by 
Wootton, Simon.
Format: 
Books
Publication Date 
2010
Excerpt: 
communication -- Strategic leadership -- the thinking skills required -- Case study: marketing leadership and
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9. 
Cover image for Strategic advertising management
by 
Percy, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication in marketing.
Available: Copies:
by 
David, Fred R.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation
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12. 
Cover image for Strategic management : concepts and cases
by 
David, Fred R.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy
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