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37.

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

Oxford University Press,

Available: Copies:

38.

The business of projects : managing innovation in complex products and systems

Davies, Andrew, 1960-

Format:

Books

Publication Date

2005

Excerpt:

Cambridge University Press,

Available: Copies:

39.

Strategic management of professional service firms

L²wendahl, Bente.

Format:

Books

Publication Date

2005

Excerpt:

Copenhagen Business School Press ; [Distributor], Copenhagen Business School Press, Books

Available: Copies:

40.

Strategy : create and implement the best strategy for your business.

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip056/2005000767.html

Format:

Books

Publication Date

2005

Excerpt:

Harvard Business School Press,

Available: Copies:

41.

The resilient enterprise : overcoming vulnerability for competitive advantage

Sheffi, Yosef, 1948-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005040875.html

Format:

Books

Publication Date

2005

Excerpt:

MIT Press,

Available: Copies:

42.

Global strategic management

Mellahi, Kamel.

Table of contents only http://www.loc.gov/catdir/toc/ecip058/2005004308.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0637/2005004308-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/2005004308-b.html

Format:

Books

Publication Date

2005

Excerpt:

Oxford University Press,

Available: Copies:

43.

Strategy, economic organization, and the knowledge economy : the coordination of firms and resources

Foss, Nicolai J., 1964-

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004027324.html

Format:

Books

Publication Date

2005

Excerpt:

Oxford University Press,

Available: Copies:

44.

Ten rules for strategic innovators : from idea to execution

Govindarajan, Vijay.

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005014230.html

Format:

Books

Publication Date

2005

Excerpt:

Harvard Business School Press,

Available: Copies:

45.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Oxford University Press,

Available: Copies:

46.

Strategy maps : converting intangible assets into tangible outcomes

Kaplan, Robert S.

Table of contents http://www.loc.gov/catdir/toc/ecip0410/2003024059.html

Format:

Books

Publication Date

2004

Excerpt:

Harvard Business School Press,

Available: Copies:

47.

The Profit Impact of Marketing Strategy project : retrospect and prospects

Buzzell, Robert D. (Robert Dow), 1933-

Format:

Books

Publication Date

2004

Excerpt:

Cambridge University Press,

Available: Copies:

48.

How industries evolve : principles for achieving and sustaining superior performance

McGahan, Anita M. (Anita Marie)

Format:

Books

Publication Date

2004

Excerpt:

Harvard Business School Press,

Available: Copies:

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