Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Creating shared value and brand sustainability : a South African advertising industry analysis

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Gender stereotypes : the portrayal of mothers in food television advertisements

Advertising law : a guide to the code of advertising practice

The annual 2013/14 : advertising, media, marketing and branding

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Doing time